Blink book speed dating
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance.
Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
How do we decide to do anything at all and, out of the myriad choices we face each day, what makes one option more preferable over another?
This is one of the most fundamental questions of the social sciences, from consumer psychology to economic theory to behavioral science.
The second type of thinking is the domain of logic, deliberation, reasoned discussion, and scientific method.
Here thinking is conscious: it occurs in words or sentences or symbols or concepts or formulas, and so it takes time.
Why do some people follow their instincts and win, while others end up stumbling into error?
Obviously there is a cognitive process involved in such mental processes; one is responding to information.
But there is no conscious thought, because there is no time for it.
But finally the contrast between intuitive and articulate thinking is overdrawn: it ignores the fact that deliberative procedures can become unconscious simply by becoming habitual, without thereby being intuitive in the sense of pre-verbal or emotional; and that might be the case with judicial decisions, too.
Malcolm Gladwell, a journalist, wishes to bring to a popular audience the results of recent research in psychology and related disciplines, such as neuroscience, which not only confirm the importance of intuitive cognition in human beings but also offer a qualified vindication of it.From assessing a stranger’s trustworthiness to choosing a mate during speed-dating to orchestrating military maneuvers, the book explores the deeper science of what’s commonly known as “first impressions,” kindling a new level of awareness of our own behavior and that of others. He is the Malcolm Gladwell of science writing — only with better hair and more meticulous fact-checking — distilling for the common man the complexities and fascinations of university labs and obscure research papers.