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Her Miranda Sings channel has surpassed 2 billion views and 10 million subscribers.
A third channel, Colleen Vlogs, with more than 3 million subscribers, chronicles some of her experiences on tour and at home.
The character is a satire of the many You Tube videos featuring bad, but egotistical, performers who film themselves singing as a form of self-promotion, despite receiving the realistic or cruel comments of "haters".
"Miranda" is supposedly a home-schooled young woman who still lives with her mother and uncle; she is eccentric and infantilized, narcissistically believes that she was born famous, and is obsessed with show business fame.
She also starred as Miranda in a Netflix comedy special in 2019 and continues to tour as the character.
Ballinger also features comedy and lifestyle videos on her personal You Tube channel and a vlog channel, Colleen Vlogs.
In her videos and stage act, the narcissistic character sings and dances badly, discusses current events that she misunderstands, gives inept "tutorials", collaborates with other You Tubers, and rants about her critics, whom she calls the "haters".
She told The Times of London, "There were a lot of cocky girls who thought they were really talented, and they ... Then I saw all these girls trying to make a career out of putting videos on You Tube [of themselves singing in their bedrooms] ...
Ballinger won a Teen Choice Award for "Web Star: Comedy" The Hollywood Reporter selected her as one of its Top 25 Digital Stars, and she was ranked No.