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This is further encouraged by the simple fact that Coca Cola is constantly changing their advertising to include other products.When people grow bored with one type of advertising scheme, the company will come up with a new way to keep their fans happy, whether it is a new bottle or can design, a new beverage, or something totally unique.It states simply but beautifully “Drink Coca Cola in Bottles”. It has a bottle opener, easy to carry handles on the sides, and a drain valve for your convenience.It also offers the traditional lift lid that was, at one time, found on the old style barrel coolers, but this is the rectangular box with four legs.It has the Coca Cola logo on all four sides and under the lid.It is made from pressed steel and aluminum and it is guaranteed to resist rust and chips.All it takes is it having the most recognizable logo in the world and people will buy it because they love it.
At one time, you could even purchase ice chests that featured the Coca Cola logo.Some would use ice, some would use power, either way, they were guaranteed to provide people with the cool beverages that they desired and it was one more way that Coca Cola made use of advertising.When you have a company that is as popular as Coca Cola, it is hard to not establish dedicated fans.These bottles are called "double dash." In 1951 the modern logo with a single hyphen was introduced.
The company went bankrupt in 1931 and the trademark as sold. All types of advertising memorabilia are collected, and reproductions are being made.
It has a self-locking recessed door handle, the Coca Cola logo, and it pays tribute to the Coca Cola polar bear.