So great was the buzz surrounding the company in the second half of 2003 that Friendster, which is based in Mountain View, Calif., helped define a hot new facet of the Internet dubbed "social networking."People are again buzzing about Friendster.
But that is because the company, which endured three chief executives during 2004, has seen a spate of senior executives depart in recent weeks.
Last May, Olsen made his presentation at Facebook's campus, in front of a room full of product engineers. PT: A previous version of this story incorrectly stated where Friendster was based in 2002.
23 - Fifteen months ago, Friendster enjoyed the kind of enviable status that Silicon Valley start-ups dream of: A-list investors and millions of users flocking to its Web site to browse profiles posted by friends and friends' friends, in search of dates or playmates.
So I'm going to go to My Space." For Friendster then, it was not about a decline in users, but an inability to grow as fast as competitors.
Olsen, who now runs a consultancy for Web and mobile companies, gives a presentation about the lessons learned from the front lines of Friendster at different conferences from time to time.
, the company had to rebuild from scratch to create native apps for each operating system.
On the list were some notable also-rans, some forgotten also-rans, the now-second most successful social network, some blogging platforms, and a dating Web site.
Needless to say, the online world was a very different place a decade ago.
Social networkers of a certain age remember Friendster, the then-Mountain View, Calif.-based site that launched in 2002 and allowed users to fill out an online profile and connect with people they knew in real life.
The site lives on today as a Malaysia-based social gaming site, but in 2004 it ruled the social-networking world.As Facebook celebrates its 10th birthday today, it's the clear cut winner of the social networking wars -- at least the first phase of it.